Wherever You’re Going: Introducing Azora’s Refreshed Identity

Over the past few years, Azora has been on a significant growth journey. From humble beginnings, we’ve evolved into a lender with national scale, a diversified product suite, and a reputation for speed, simplicity, and service. Along the way, we’ve built a strong asset-backed securities (ABS) program, completing our inaugural $250 million transaction in 2024 and following it with a $300 million issuance this year.

Now, we’re ready to take the next step. Today, we’re proud to unveil Azora’s refreshed brand: a unified identity that represents who we are today and where we’re headed tomorrow. The refreshed brand reflects:

• One Azora: A unified identity across consumer and commercial, making every interaction feel seamless.
• Our growth story: A brand that reflects the scale, maturity, and momentum we’ve built, with a business ready for its next phase.
• Innovation in action: The brand reflects the investment we’re making in technology to keep evolving.
• Proven credibility: Back-to-back ABS transactions, industry recognition, and a strong track record that reinforce Azora as a stable and trusted partner.

At the heart of the refresh is our tagline: “Wherever you’re going.” It captures our purpose of keeping people and businesses moving forward.

What this means in practice
The refreshed brand marks a bigger, bolder Azora, one that’s ready to deliver more. We’re continuing to strengthen our suite of competitive products giving partners more reasons to place business with us and more solutions for a wider range of borrowers. At the same time, we’re launching Azora X, a new platform that brings commercial and consumer together in one place, creating a faster and more seamless way to work with us. And with an expanded presence across Australia, our refreshed identity reflects the scale of the business, the ambition of where we’re heading, and the deeper relationships we’re committed to building every day.

Looking ahead
This refresh doesn’t change who we are at our core, It gives us a stronger platform for the next phase of growth, backed by strong funding capabilities, a unified identity, and a focus on innovation. Our commitment is unchanged: to support our partners with consistency, clarity, and confidence. Wherever you’re going, we’re going with you.